What is your one best tip for advertising job openings on LinkedIn?
Our next blog post of the series will help you best advertise your job openings on LinkedIn. To do so, we asked content marketing professionals, social media managers and business leaders this question for their best insight. From using LinkedIn Posts Boost and Job Slots Boost to being specific about the job role, there are several tips that will help make your job ads on LinkedIn most effective.
Here are 13 tips these leaders follow in advertising their job openings on LinkedIn:
- Use LinkedIn Job Posts Boost and Job Slots Boost.
- Select the Right Suggested Skills and Their Variations
- Include Keywords in Your Job Description
- Begin by Building a Network of Ideal Candidates
- Use QuickShare to Boost Your Linkedin Job Post
- Post Your Job Listing Early in the Week
- Make the Job Post Clear and Direct With All Specifics
- Join the Most Relevant Groups in Your Niche
- Use the #findapro Hashtag
- Don't Come Off Too Casual
- Back the Post With a Great LinkedIn Page of Your Company
- List Your Pay Scale
- Be Specific About the Job Role
Use LinkedIn Job Posts Boost and Job Slots Boost
If you are on a limited budget but need an accelerated hiring process to meet your hiring goals, you can use LinkedIn’s Job Posts with boost or Job Slots to increase your reach effectively. Placing a job listing on your business page may gain some notice, but requires a great deal of effort and time to grow your outreach organically, and if you need to hire quickly, will most likely be ineffective.
However, LinkedIn offers two excellent options through Job Posts and Job Slots to quicken the process. Job Posts, when boosted, is an affordable way to get your listing on more members’ feeds. In addition, the Job Slots application, while slightly more expensive, comes with recruitment features such as candidate recommendations based on your business profile and a dedicated messaging service. By incorporating Job Posts or Job Slots into your LinkedIn candidate search strategy, you can more effectively advertise your job, and better your chances of filling the position quickly
Greg Gillman, MuteSix
Select the Right Suggested Skills and Their Variations
A crucial element of marketing a LinkedIn job opening is selecting the right suggested skills. This declaration feeds LinkedIn algorithms and ensures your job is displayed to suitable candidates. Make sure you use different variations of the skill names to not miss out on people that refer to them differently. For instance, if you are looking for an Excel Expert, you can tag Excel skills but also macros, Visual Basic, VBA and even Excel automation.
Michael Sena, SENACEA
Include Keywords in Your Job Description
LinkedIn is perfect for advertising jobs since LinkedIn is known as a professional networking site. There are a few ways to optimize your job advertisement. First, make sure you use keywords in your job description. This way, the algorithm shows your job description to interested parties. Next, make sure your LinkedIn profile explains exactly what your company does so interested candidates are engaged. Optimizing your profile with keywords will also help your job opening advertisement get maximum visibility on LinkedIn.
Janice Wald, Mostly Blogging
Begin by Building a Network of Ideal Candidates
Before you even post a job, you can begin looking at LinkedIn profiles to begin building a roster of ideal candidates. Things move quickly on social media, so it's important to reach out to high-quality candidates before someone else does. Post your job opening, but also explore potential candidates through specific keywords.
Shaun Price, MitoQ
Use QuickShare to Boost Your Linkedin Job Post
Use QuickShare, a WordPress plugin, to boost your job post’s visibility on LinkedIn. This allows users to add content-sharing functions, in the form of icons, for email and social media platforms at the end of their call for job applicants. LinkedIn job posts shared widely through links help it rank higher in search engines. Since it is an SEO strategy, you can organically reach a broader audience to invite job applicants and eventually create a better talent pool.
Ryan Stewart, Webris
Post Your Job Listing Early in the Week
Data from LinkedIn shows that the most prospective candidates apply to jobs earlier in the week. The majority of applicants -- around 57% -- submit applications on Monday, Tuesday or Wednesday. Compare that to the weekend, where just 15% of applications come in. The numbers are crystal clear: for the best performance on LinkedIn, list jobs early in the week.
Lisa Odenweller, Kroma Wellness
Make the Job Post Clear and Direct With All Specifics
LinkedIn helps you connect with a more professional network than other platforms, which means that advertising your job opening on the site must have a competitive job title. Each element of your job posting should be clear, direct, and specific. You don't need to over-inflate the job title and use heavy jargon or cliche phrases on the job description to attract prospective talents. Most professionals on LinkedIn are more inclined to read through job titles that stand out and describe the key points effectively.
Job titles that fail to deliver the job opportunity right away could potentially discourage candidates looking for a more competitive company and work environment.
Nunzio Ross, Majesty Coffee
Join the Most Relevant Groups in Your Niche
Reaching the "ideal" candidate doesn't have to be a struggle if you just identify the most relevant LinkedIn groups in your industry. Given their database of active users, posting your job opening to these groups ensures that a large group of talented professionals engage with your brand — either to apply for the position or redirect the job to someone who would be a great match. The LinkedIn community is really quick and helpful so leveraging these groups can really impact your online recruitment efforts.
Harry Morton, Lower Street
Use the #findapro Hashtag
Few LinkedIn users are familiar with the #findapro hashtag, especially if they're not actively job hunting. This hashtag allows you to post specialized jobs on the platform that are more likely to reach applicants searching for roles specifically under this category. Instead of posting a job directly onto your LinkedIn profile and receiving possibly dozens of unqualified leads, #findapro helps you target professionals in your vacancy's niche. This digital marketing technique could significantly reduce your time to hire.
Stephen Light, Nolah Mattress
Don't Come Off Too Casual
My top tip for advertising job openings on LinkedIn is to avoid coming off too casual. Having an approachable company culture is good, but many applicants will not apply if the post comes off too unprofessional. One recent experiment conducted by LinkedIn themselves showed that a job post that was too casual received the fewest applicants of three types of posts about the same job. To attract the best applicants, always err on the side of being too formal, versus too casual.
Phillip Akhzar, Arka
Back the Post With a Great LinkedIn Page of Your Company
Many companies neglect their LinkedIn page as a form of organic social media marketing, only posting every now and then with funding updates or relevant news articles. That's not enough. Let's say you have a really cool opening that attracts a potential candidate - the candidate will probably do their due diligence and check out your company's LinkedIn to see two things: 1. What you're posting and 2. The engagement of the current employees. Make sure you are posting quality content that boosts employee engagement - comments, likes, shares, reactions, etc. The stronger and more exciting your page, the more qualified applicants you'll get.
Molly Sonenberg, DreamTeam
Be Specific About the Job Role
When posting your job openings on LinkedIn, the more specific you can be about the role and what's expected, the more likely you are to attract top-rated candidates. You see, true professionals know exactly what they're looking for in a new role, as well as if their unique qualifications are a match. This will help ensure that you uncover the right LinkedIn profiles, and that the best candidates reach out about your available roles.
Ryan Rottman, OSDB Sports
List Your Pay Scale
If you want to attract interest in your organization and the job position, do what very few organizations do and present your pay scale. Let people know how you compare to industry standards and the local market. If that puts you at a disadvantage, then discuss with your HR and payroll how to become more competitive. Because of sites like Glassdoor, a qualified candidate already knows what to expect, but being upfront and honest shows your own awareness, and reduces wasted time and energy on everyone’s behalf.
Chris Frank, C. R. Frank Consulting
SUBMIT YOUR COMMENT