Is it possible to advertise job openings on youtube?
What is your one best tip for advertising job openings on youtube?
To help you best advertise your job openings, we asked content marketing professionals, social media managers and business leaders these questions for their best insights. From showcasing both what you are and who you are to including links and calls-to-action, there are several tips that may help you advertise your job openings on YouTube with great success.
Here are 12 tips these leaders follow in advertising their job openings on YouTube:
- Showcase Both What You Are and Who You Are
- Utilize YouTube's Targeting Options
- Give Details of the Specific Role Through Video
- Use TrueView YouTube Ads
- Separate Your Video Into Sections.
- Ask Employees to Share Your Ads on Their Youtube Channel
- Create Bumper Ads
- Give Your YouTube Videos Relevant and Searchable Titles
- Include the Right Keywords in the Video Description
- Offer Insights About the Exposure and Opportunities the job Provides
- Demonstrate How Easy it is to Apply for the Job
- Include Links and Calls-to-Action
Showcase Both What You Are and Who You Are
Advertising the benefits of a position or providing job description on YouTube are effective to bring awareness but in order to find more than just a candidate but a good fit, you need to showcase your company's values. Today’s worker does not only want to know what they will be doing, but who they will be working for, and over half of all Millennials and Gen Z state that a company’s values is a major factor in considering where to apply and ultimately, who they decide to work for.
Using YouTube to showcase your business’s values, whether it be on community responsibility, social awareness, charitable giving, or brand, will provide potential candidates with an image of what your company is all about beyond just selling products and services. By showcasing your business’s value on YouTube, you will both give your business a purpose and identity that will make you unique and increase brand awareness, while attracting the candidates who will be a better fit.
Matt Miller, Embroker
Utilize YouTube's Targeting Options
Advertising a job posting on YouTube requires clarity on the targeted audience for increased brand success. By establishing an audience, the message is driven to the right people. The flexibility offered by YouTube, such as demographic specification based on age, gender, occupation, hobbies, location, interests, and experience, make the tip practicable for job postings. Such targeting information helps to create adverts that appeal to the audience that qualifies for the job. Targeting options on YouTube help to appeal to the right audiences. Targeting options also guide the job advertiser on YouTube to select the right format, such as google ads, to reach the desired target.
Yongming Song, Imgkits- Photo Editor
Give Details of the Specific Role Through Video
One of the awesome things about advertising job openings on YouTube is that you can embed videos in your job ads. And one of the best uses of this opportunity is to create videos that explain what the job is all about. Create a high-quality video that breaks down exactly what responsibilities and duties come with the job, expectations regarding hours, and possibly even compensation.
A two-minute explainer video can go a long way to enticing a candidate to apply. Just think about these two different hypothetical job postings: one enumerates a long bullet-point list of job duties and filler text about the role. The other contains nothing more than a couple of lines of text and a two-minute high-quality video. Which one do you think most people are more likely to engage with? Exactly. Video is incredibly powerful, so leverage it to your advantage in YouTube job postings.
John Ross, Test Prep Insight
Use TrueView YouTube Ads
My marketing team utilizes Youtube to create content and market our law firm. YouTube offers multiple types of ads for marketing on its site. I recommend using TrueView YouTube ads for job openings. These ads are shown to people who have expressed interest in topics related to your video, meaning they're more likely to be the audience you are looking for. You pay per click and you can set the price, giving you more control over your marketing budget. You only pay if someone watches 30 seconds of your video or opens it, giving you the benefit of only having to pay for interested viewers.
David Aylor, David Aylor Law Offices
Separate Your Video Into Sections
When browsing YouTube, the average consumer attention span is estimated at just eight seconds according to most sources. Though it comes as no surprise, this means that users have a propensity to drop off mid-way through videos if they're not suitably engaging. To share your job openings in a way that makes people want to listen, separate your job advert into distinct sections. Some viewers won't have the patience to sit and listen to a job description in full. But by dividing each section of the video into eight to ten second chunks, it becomes far more manageable.
I recommend using similar sections to those you would use for written job listings. For example, these may include the type of candidate you're looking for, what the role is about, a list of duties, and any benefits that accompany the position. It's a small, simple change, but yields big results: viewers will feel more compelled to consume your content, and won't be nearly as likely to lose interest or click away.
Patrick Casey, Felix
Ask Employees to Share Your Ads on Their Youtube Channel
Technology-savvy employees may be your greatest resource for advertising on YouTube. One way to increase brand awareness and find job candidates is by asking existing employees to mention your job opening in their channel videos. Your employees' subscribers will likely have similar interests as them, which is why they subscribed to their channel in the first place. Chances are, they may also be knowledgeable in similar niches that relate to your vacant position. Besides mentioning the opportunity in their video, your employee can also post the link to the job description below their video to make the application more accessible to interested candidates.
Stephan Baldwin, Assisted Living Center
Create Bumper Ads
Bumper ads are a type of non-skippable in-stream ads that appear before a video. They only last for six seconds, but that may be all you need to appeal to a candidate. This is a great way to advertise your job opening quickly to as many people as possible. Given the short window of visibility, you must have a powerful call to action to encourage viewers to learn more about the role and your company. You also need effective multimedia such as a photo, video, or music to supplement your ad. Getting your viewers’ attention in six seconds sounds tough, but with a solid plan and strategic use of resources, you can create an effective bumper ad that’ll attract a host of curious job seekers.
Datha Santomieri, Steadily
Give Your YouTube Videos Relevant and Searchable Titles
Make the title of your YouTube video applicable to the position you are showcasing. For instance, if you are advertising for a marketing job in the auto industry, the title could read, "Marketing Role in the Auto Industry." Relevant titles will make your videos much more searchable, so put a lot of thought into them. You will also benefit from keyword research to help create these titles because YouTube videos will appear in Google search results.
Drew Sherman, Carvaygo
Include the Right Keywords in the Video Description
As the second largest search engine in the world, YouTube receives over 3 billion searches per month. That’s a lot of potential eyes on your advertisement! Here is my best tip to make sure your YouTube job ad reaches the right people. Use keywords. Use the same keywords you would use on your website to describe the job. For instance, if you are looking for an experienced C# developer, include those words in your video description. Make sure they're relevant and accurate to the position and don't forget to use a call-to-action. Also, make it short and sweet.
Travis Lindemoen, nexus IT group
Offer Insights About the Exposure and Opportunities the job Provides
For advertising your job openings on YouTube, The most essential thing is to give an insight into the different exposures and opportunities provided by this job. How your job can give a career boost to a person's career because everyone is looking for growth. A growth where the person would learn new things and could imply those in his upcoming future. Along with this, another aspect a person looks for is the holistic work environment where he and his talent would be valued by the company, so that care for the employees should reflect in your advertisement. A career growth accompanied by a value for work is all that an employee looks for and if a job guarantees all these factors then it becomes the dream job for people.
Samantha Odo, Precondo
Demonstrate How Easy it is to Apply for the Job
One great way to get more people interested in your job posting is to treat your youtube advertisement as a "how-to video." Demonstrate how easy it is to apply for a position at your company. While you are showing potential candidates how easy it is to apply, talk about the benefits of the job. Tell them a bit about the organization and why it's such a great place to work. Creating a user-friendly how-to video is not only informative but also allows you to talk about your brand and showcase what's great about working for your company.
Georgi Todorov, ThriveMyWay
Include Links and Calls-to-Action
The best tip for advertising job openings on YouTube is to include links and calls to action. The response to your job posting hasn't actually resulted in a rise in applications. Why? because your video lacks a call to action. Today, YouTube makes it simple to include links and CTAs in your videos so that viewers are given specific steps to complete if they find the information to be compelling. Your video may link to your corporate careers page, provide an email newsletter registration form, or provide a link to a social media careers page if the purpose of your advertisement is to promote your employer brand more extensively.
Alternatively, if the video is for a specific job vacancy, it should connect to a landing page just for that position. By doing this, your applicant is less likely to abandon the application process because they are unsure of what to do next or because they believe you are making it difficult for them to apply.
Maneesh Sharma, Donorbox
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